INC. MAGAZINEDecember, 01 2008
Archives
Cover Story
Reality Bites
The scientists at Emotiv have done the impossible: created a brain-wave-reading headset that lets you conjure entire worlds using nothing but your mind -- a breakthrough that could be worth billions. Now comes the hard part.
Features
The Education of an Educated CEO
When Jeff Koeze took over his father's company, he knew almost nothing about it or any other business. But he knew how to learn, and 12 years later, he runs one of the smartest companies around.
Entrepreneur of the Year: What Alison Schuback Wants
Her life was changed forever by a speeding car. From now on -- with her independence growing, her family close, and her business moving forward -- the changes will be of her own choosing.
How I Did It: Dave McCoy, Mammoth Mountain
From a rope tow to a world-class resort.
Advice & Strategies
Behind the Scenes
Behind the Scenes: Companies at the Heart of Everyday Life
Rockefeller Center, New York City 10.13.08, 8:05 P.M.
Finance
What's Your Company Worth?
Ask an algorithm.
Are You Looking for an Environmentally Friendly Dry Cleaner?
Greenopia can help you out.
Sales + Marketing
The Rebranding Game
If at first you pick the wrong name, you can always try, try again.
The Product: Online Golf Lessons
DVD maker PurePoint adopts a web-based subscription model.
Managing
Going Carbon Neutral
It's easier than you think
A Cheaper China
How a manufacturer saved money by moving inland.
Technology
Missing Link
Getting programs to work together.
Tell Us What You Really Think
Collecting customer feedback.
Case Study
Paylocity's Steve Sarowitz Spent $1 Million Building Flawed Software.
His dilemma: fix it, or start over?
How To Guide
How To: Conduct Annual Employee Reviews
Ask Inc.
Revamp Your Annual Meeting
How to give a meeting meaning and how to choose a marketer.
Priority
The Entrepreneurial Year in Review
For some industries -- finance and retail, we're looking at you -- this was a year of living dangerously. But plenty of companies had a big year. A look at the highs and lows of 2008.
Business for Sale: Pocket Change?
A Washington, D.C.-area pool table retail chain priced at $5 million.
Blogger Logic: Tom Peters Still Thrives on Chaos
Among all management gurus, Tom Peters is most associated with managing during bad economic times. His In Search of Excellence was published amid the sharp recession of 1982, and Thriving on Chaos debuted on Black Monday in 1987. On TomPeters.com, he recently wrote about running a business in a time of "significant and sustained economic disarray."
Columns
Norm Brodsky
Street Smarts
Whose Business is It, Anyway?
It's yours! So don't apologize for setting aside your emotions and doing the right thing.
Joel Spolsky
How Hard Could It Be?
My Style of Servant Leadership
Don't bother me, because I'm in the middle of my most important task as CEO -- hanging window blinds.
Jeff Bailey
Legacy
Hyman Golden, 1923-2008
The Snapple story you don't know.
The Inc. Life
Passions: Kevin Martin, Pair Networks
"To play pinball is to triumph over the machine. It's physical and real."
Drives: It's Diesel. It's an SUV. And It's Clean
Mercedes-Benz ML320 BlueTec
Things I Can't Live Without: Christiane Lemieux
Founder of DwellStudio • New York City
